The Presentation Secrets Of Steve Jobs

Steve Jobs is the most captivating communicator on the
world stage. No one else comes close. A Jobs presentation
unleashes a rush of dopamine into the brains of
his audience
.

Some people go to great lengths to get this
hit, even spending the night in freezing temperatures to ensure
the best seat at one of his speeches. When they don’t get that
buzz, they go through withdrawals. How else do you explain
the fact that some fans threatened to protest Jobs’s absence from
a conference he had keynoted for years? That’s what happened
when Apple announced that Jobs would not deliver his traditional
keynote presentation at Macworld Expo in 2009. (Apple
also announced that it would be the last year in which the company
would participate in this annual trade show produced by
Boston-based IDG World Expo

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